Finding Digital Marketing Software

28 Sep 2014 . . Comments

cd-98406_640All software and tools should be simple, straightforward, and easy to learn. Whether you're a beginner or expert, each of these applications are a must have when it comes to your digital marketing campaigns.

Here are my recommendations:

Analytics

Google Analytics can handle a multitude of campaigns and even project future sales with goal conversion. You can track page views, demographics, user flow, browsers, location, and much more.

Quantcast is another option that many companies use. Unfortunately, the data is publicly displayed. However, the demographics are very in-depth.

Social Media Management

Buffer is best suited for managers who aren't interested in special features, but want to see simple and comprehensive analytics. I prefer Buffer because it does not

Hootsuite is best suited for active social media managers who want to have many features. I'd use Hootsuite if I needed special reports. RSS Feeds are included with Hootsuite, but I wouldn't recommend using this all-in-one approach.

RSS Feeds:

Digg Reader is simple and easy to use. Plus, they have a mobile app which allows you to copy links and share to social media.

Link Shortener:

Bitly is by far the best link shortener and I'd try to get a domain specific link shortener. E.g: The Better Business Bureau uses go.bbb.org.

Social Media Monitoring Applications

Mention is one of the priciest, but it's darn good at finding consumers who are commenting on your product or service.

Google Alerts is a free alternative to Mention. It's not the most advanced out there. There are numerous sites than can do current keyword searches for content, just google social media monitoring.

Design and Editing

For Print: Adobe InDesign
For Photo Editing: Adobe Photoshop 

For Video Editing: Final Cut Pro is my personal favorite. It's simple and easy to use. The keyframing is a lot easier than Adobe Premiere and it's layout is easy to grasp. The video playback is not as good as Premiere, but I prefer editing in final cut because the timeline is a lot easier to edit. However, I recommend buying the entire Adobe suite and sticking with Adobe Premiere if your business wants to save money.

For Audio: Audition or Soundtrack  are excellent options for reducing extra noise etc.

For Wireframe Design: Omnigraffle is the simplest design program out there. What takes an hour in Illustrator, can take a couple of minutes in Omnigraffle. Making arrows is intuitive and the workflow is straightforward.

This is only a short list of the many applications I use on a daily basis. I'll be adding more if any come to mind. If you have any suggestions leave a comment below.

REVISED: Sept 27, 2014

NOTE: This list will be continuously updated and is not considered complete.